REAL RENTAL HORROR STORIES

How SIXT turned 1 star reviews into 5 star horror films.

In the rental car business, people trust other renters more than brand promises. While SIXT thrives on review portals, thousands of users on our competitors review pages voice their bad experiences like horror movies

So we turned real competitor reviews into AI horror films.

For Halloween, we used our competitors' original reviews as prompts for three Horror short films built from real customer language. Their recounts of fear, disgust, danger, helplessness, and loss of control were amplified through strong genre direction and visual craft – proving: Renting with other competitors can be horror. Better rent with SIXT.

CLIENT: SIXT
AGENGY: JUNGvMATT HAMBURG
ECD: THOMAS HEYEN, ALEXANDER NORVILAS
CD: MARIAN SCHÜTT
SPM: TABEA WITTENBREDER
HOP: RALPH TEICHMANN, DAVID VOSS
DIR: KAVAN THE KID
PRODUCTION: LIPSTICK