EDEKA offers the largest product variety of any supermarket in Germany. But since people couldn’t even comprehend it, they bought the same shit OVER AND OVER AGAIN.

We had to make Germany celebrate EDEKAs variety again. So wired up an entire supermarket and invited Loop Daddy MARC REBILLET to play our food.

Director: Micky Sülzer
Production: Zauberberg
AD: Anna Cringle <3
ECD: Anna Lichnog
CD: Sebastian Schnell
Agency: JUNGvMATT