Message
from Ella

A wake up call against sharenting. By a real child.

75% of all parents share their children's data on social media – with devastating consequences. Because their digital footprint follows these children into adulthood. It was up to us to warn young parents.

With the help of an AI, we used a single photo of nine-year-old Ella, to create a grown up Ella. In an emotional film, she confronted her parents – and thus all parents worldwide – with the dramatic consequences of her sharing behavior.

I joined the team on execution, adaptation and case films.

DIRECTOR: SERGEJ MOYA
PRODUCTION: TEMPOMEDIA
ECD: JENS PFAU
CD: RENÉ HERDER, CHRISTIAN EL ASMAR
CC: LARS REXA, FABIO SANTOS
AD: OPHELIA DARTEY, DANIEL DECKARM, DOMINIQUE WINKEL
CLIENT: DEUTSCHE TELEKOM
AGENCY: ADAM&EVE BERLIN