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BMW OCTOWALTZ
Turning a centralized octopus into a social media star.
BMW, 2025

The octopus is a remarkable animal. It has a decentralized nervous system, allowing each arm to be controlled independently. But what if it had a central nervous system, controlling all arms at once?

With the Heart Of Joy, BMW launched its new, groundbreaking central control unit. We translated it into a poetic spot about an extraordinary performer: a hyper-realistic CGI octopus, waltzing across the ocean floor.

CLIENT: BMW
AGENGY: JUNGvMATT HAMBURG
ECD: THIM WAGNER, THOMAS HEYEN
CD: MARIAN SCHÜTT
AD: LISA ARTAKER
HOP: JOHANNES HAVERKAMP
HOP: JANKEL HUPPERTZ
DIR: DIARMID
PRODUCTION: UNTOLD STUDIOS & PARASOL ISLAND
VFX: UNTOLD STUDIOS

CLIO
GOLD Film Craft Animation
GOLD Film Craft VF

VES Awards
Outstanding Visual Effects in a Commercial
Outstanding Compositing & Lighting in a Commercial

Shark Awards
SILVER Animation
SILVER Character Animation
BRONZE Automotive including Auto Products and Services
BRONZE Animation Design
BRONZE CGI/Visual Effects
SHORTLIST Direction

British Arrows
GOLD Animation: CGI
SILVER VFX

Webby
Winner Best Use of Animation or Motion Graphics